Applying the principles of hospitality.

Hospitality is the art of designing intentional inefficiency to create a service opportunity. Hospitality is just as fundamental to a technology startup as it is in fine dining; technology companies which under-appreciate the humanity of their customers and the value of those relationships do so at their peril. Businesses of all stripes that embrace the intersection of hospitality and technology to optimize for service opportunities rather than automation are at an advantage.

We combine our experience in hospitality, technology, and consulting to help both technology companies and hospitality businesses thrive.